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Chapter Eleven
EXPORTING POPULAR CULTURE
Baseball, basketball, movies, jazz,
rock and roll, and country music
Photograph by Gene
Sweeney, The Baltimore Sun
Mickey Mouse, Babe Ruth, screwball comedy,
G.I. Joe, the blues, "The Simpsons," Michael Jackson, the
Dallas Cowboys, Gone With the Wind, the Dream Team,
Indiana Jones, Catch-22 -- these names, genres, and phrases
from American sports and entertainment have joined more
tangible American products in traveling the globe. For
better or worse, many nations now have two cultures: their
indigenous one and one consisting of the sports, movies,
television programs, and music whose energy and broad-based
appeal are identifiably American.
This chapter concentrates on a few of
America's original contributions to world entertainment: the
sports of baseball and basketball; movies; and three kinds
of popular music -- jazz, rock and roll, and country.
BASEBALL
The sport that evokes more nostalgia among
Americans than any other is baseball. So many people play
the game as children (or play its close relative, softball)
that it has become known as "the national pastime." It is
also a democratic game. Unlike football and basketball,
baseball can be played well by people of average height and
weight.
Baseball originated before the American
Civil War (1861-1865) as rounders, a humble game played on
sandlots. Early champions of the game fine-tuned it to
include the kind of skills and mental judgment that made
cricket respectable in England. In particular, scoring and
record-keeping gave baseball gravity. "Today," notes John
Thorn in The Baseball Encyclopedia, "baseball without
records is inconceivable." More Americans undoubtedly know
that Roger Maris's 61 home runs in 1961 broke Babe Ruth's
record of 60 in 1927 than that President Ronald Reagan's 525
electoral-college votes in 1984 broke President Franklin
Roosevelt's record of 523 in 1936.
In 1871 the first professional baseball
league was born. By the beginning of the 20th century, most
large cities in the eastern United States had a professional
baseball team. The teams were divided into two leagues, the
National and American; during the regular season, a team
played only against other teams within its league. The most
victorious team in each league was said to have won the
"pennant;" the two pennant winners met after the end of the
regular season in the World Series. The winner of at least
four games (out of a possible seven) was the champion for
that year. This arrangement still holds today, although the
leagues are now subdivided and pennants are decided in
post-season playoff series between the winners of each
division.
Baseball came of age in the 1920s, when Babe
Ruth (1895-1948) led the New York Yankees to several World
Series titles and became a national hero on the strength of
his home runs (balls that cannot be played because they have
been hit out of the field). Over the decades, every team has
had its great players. One of the most noteworthy was the
Brooklyn Dodgers' Jackie Robinson (1919-1972), a gifted and
courageous athlete who became the first African-American
player in the major leagues in 1947. (Prior to Robinson,
black players had been restricted to the Negro League.)
Starting in the 1950s, baseball expanded its
geographical range. Western cities got teams, either by
luring them to move from eastern cities or by forming
so-called expansion teams with players made available by
established teams. Until the 1970s, because of strict
contracts, the owners of baseball teams also virtually owned
the players; since then, the rules have changed so that
players are free, within certain limits, to sell their
services to any team. The results have been bidding wars and
stars who are paid millions of dollars a year. Disputes
between the players' union and the owners have at times
halted baseball for months at a time. If baseball is both a
sport and a business, late in the 20th century many
disgruntled fans view the business side as the dominant one.
Baseball became popular in Japan after
American soldiers introduced it during the occupation
following World War II. In the 1990s a Japanese player,
Hideo Nomo, became a star pitcher for the Los Angeles
Dodgers. Baseball is also widely played in Cuba and other
Caribbean nations. In the 1996 Olympics, it was a measure of
baseball's appeal outside the United States that the contest
for the gold medal came down to Japan and Cuba (Cuba won).
BASKETBALL
Another American game that has traveled well
is basketball, now played by more than 250 million people
worldwide in an organized fashion, as well as by countless
others in "pick-up" games. Basketball originated in 1891
when a future Presbyterian minister named James Naismith
(1861-1939) was assigned to teach a physical education class
at a Young Men's Christian Association (YMCA) training
school in Springfield, Massachusetts. The class had been
noted for being disorderly, and Naismith was told to invent
a new game to keep the young men occupied. Since it was
winter and very cold outside, a game that could be played
indoors was desirable.
Naismith thought back to his boyhood in
Canada, where he and his friends had played "duck on a
rock," which involved trying to knock a large rock off a
boulder by throwing smaller rocks at it. He also recalled
watching rugby players toss a ball into a box in a
gymnasium. He had the idea of nailing up raised boxes into
which players would attempt to throw a ball. When boxes
couldn't be found, he used peach baskets. According to
Alexander Wolff, in his book 100 Years of Hoops,
Naismith drew up the rules for the new game in "about an
hour." Most of them still apply in some form today.
Basketball caught on because graduates of
the YMCA school traveled widely, because Naismith
disseminated the rules freely, and because there was a need
for a simple game that could be played indoors during
winter. Naismith's legacy included the first great college
basketball coach, Forrest "Phog" Allen (1885-1974), who
played for Naismith at the University of Kansas and went on
to win 771 games as a coach at Kansas himself. Among Allen's
star players was Wilt Chamberlain, who became one of
professional basketball's first superstars -- one night in
1962, he scored a record 100 points in a game.
The first professional basketball league was
formed in 1898; players earned $2.50 for home games, $1.25
for games on the road. Not quite 100 years later, Juwan
Howard, a star player for the Washington Bullets (now called
the Washington Wizards), had competing offers of more than
$100 million over seven seasons from the Bullets and the
Miami Heat.
Many teams in the National Basketball
Association now have foreign players, who return home to
represent their native countries during the Olympic Games.
The so-called Dream Team, made up of the top American
professional basketball players, has represented the United
States in recent Olympic Games. In 1996 the Dream Team
trailed some opponents until fairly late in the games -- an
indication of basketball's growing international status.
THE MOVIES
The American film critic Pauline Kael gave a
1968 collection of her reviews the title Kiss Kiss Bang
Bang. By way of explanation, she said that the words,
which came from an Italian movie poster, were "perhaps the
briefest statement imaginable of the basic appeal of
movies." Certainly, they sum up the raw energy of many
American films.
If moving pictures were not an American
invention, they have nonetheless been the preeminent
American contribution to world entertainment. In the early
1900s, when the medium was new, many immigrants,
particularly Jews, found employment in the U.S. film
industry. Kept out of other occupations by racial prejudice,
they were able to make their mark in a brand-new business:
the exhibition of short films in storefront theaters called
nickelodeons, after their admission price of a nickel (five
cents). Within a few years, ambitious men like Samuel
Goldwyn, Carl Laemmle, Adolph Zukor, Louis B. Mayer, and the
Warner Brothers -- Harry, Albert, Samuel, and Jack -- had
switched to the production side of the business. Soon they
were the heads of a new kind of enterprise: the movie
studio.
The major studios were located in the
Hollywood section of Los Angeles, California. Before World
War I, movies were made in several U.S. cities, but
filmmakers gravitated to southern California as the industry
developed. They were attracted by the mild climate, which
made it possible to film movies outdoors year-round, and by
the varied scenery that was available.
Other moviemakers arrived from Europe after
World War I: directors like Ernst Lubitsch, Alfred
Hitchcock, Fritz Lang, and Jean Renoir; actors like Rudolph
Valentino, Marlene Dietrich, Greta Garbo, Ronald Colman, and
Charles Boyer. They joined a homegrown supply of actors --
lured west from the New York City stage after the
introduction of sound films -- to form one of the 20th
century's most remarkable growth industries. At motion
pictures' height of popularity in the mid-1940s, the studios
were cranking out a total of about 400 movies a year, seen
by an audience of 90 million Americans per week.
During the so-called Golden Age of
Hollywood, the 1930s and 1940s, movies issued from the
Hollywood studios rather like the cars rolling off Henry
Ford's assembly lines. No two movies were exactly the same,
but most followed a formula: Western, slapstick comedy,
film noir, musical, animated cartoon, biopic
(biographical picture), etc. Yet each movie was a little
different, and, unlike the craftsmen who made cars, many of
the people who made movies were artists. To Have and Have
Not (1944) is famous not only for the first pairing of
actors Humphrey Bogart (1899-1957) and Lauren Bacall (1924-
) but also for being written by two future winners of the
Nobel Prize for literature: Ernest Hemingway (1899-1961),
author of the novel on which the script was based, and
William Faulkner (1897-1962), who worked on the screen
adaptation.
Moviemaking was still a business, however,
and motion picture companies made money by operating under
the so-called studio system. The major studios kept
thousands of people on salary -- actors, producers,
directors, writers, stuntmen, craftspersons, and
technicians. And they owned hundreds of theaters in cities
and towns across the nation -- theaters that showed their
films and that were always in need of fresh material.
What is remarkable is how much quality
entertainment emerged from such a regimented process. One
reason this was possible is that, with so many movies being
made, not every one had to be a big hit. A studio could
gamble on a medium-budget feature with a good script and
relatively unknown actors: Citizen Kane (1941),
directed by Orson Welles (1915-1985) and widely regarded as
the greatest of all American movies, fits that description.
In other cases, strong-willed directors like Howard Hawks
(1896-1977) and Frank Capra (1897-1991) battled the studios
in order to achieve their artistic visions. The apogee of
the studio system may have been the year 1939, which saw the
release of such classics as The Wizard of Oz, Gone With
the Wind, Stagecoach, Mr. Smith Goes to Washington
(directed by Capra), Only Angels Have Wings (Hawks),
Ninotchka (Lubitsch), and Midnight.
The studio system succumbed to two forces in
the late 1940s: (1) a federal antitrust action that
separated the production of films from their exhibition; and
(2) the advent of television. The number of movies being
made dropped sharply, even as the average budget soared,
because Hollywood wanted to offer audiences the kind of
spectacle they couldn't see on television.
This blockbuster syndrome has continued to
affect Hollywood. Added to the skyrocketing salaries paid
actors, studio heads, and deal-making agents, it means that
movies released today tend to be either huge successes or
huge failures, depending on how well their enormous costs
match up with the public taste.
The studios still exist, often in
partnership with other media companies, but many of the most
interesting American movies are now independent productions.
The films of Woody Allen (1935- ), for example, fall into
this category. Critics rate them highly and most of them
make a profit, but since good actors are willing to work
with Allen for relatively little money, the films are
inexpensive to make. Thus, if one happens to fail at the box
office, the loss is not crushing. In contrast, a movie
featuring Tom Cruise or Arnold Schwarzenegger typically
begins with a cost of $10 million or more just for the
star's salary. With multiples of a sum like that at stake,
Hollywood studio executives tend to play it safe.
POPULAR MUSIC
The first major composer of popular music
with a uniquely American style was Stephen Foster
(1826-1864). He established a pattern that has shaped
American music ever since -- combining elements of the
European musical tradition with African-American rhythms and
themes. Of Irish ancestry, Foster grew up in the South,
where he heard slave music and saw minstrel shows, which
featured white performers in black make-up performing
African-American songs and dances. Such material inspired
some of Foster's best songs, which many Americans still know
by heart: "Oh! Susanna," "Camptown Races," "Ring the Banjo,"
"Old Folks at Home" (better known by its opening line: "Way
down upon the Swanee River").
Before the movies and radio, most Americans
had to entertain themselves or wait for the arrival in town
of lecturers, circuses, or the traveling stage revues known
as vaudeville. Dozens of prominent American entertainers got
their starts in vaudeville -- W.C. Fields, Jack Benny,
George Burns and Gracie Allen, Buster Keaton, Sophie Tucker,
Fanny Brice, Al Jolson, and the Three Stooges, to name just
a few -- and the medium demanded a steady supply of new
songs. Late in the 19th century, music publishing became a
big business in the United States, with many firms clustered
in New York City, on a street that became known as Tin Pan
Alley.
Vaudeville and the European genre of
operetta spawned the Broadway musical, which integrates
songs and dancing into a continuous story with spoken
dialogue. The first successful example of the new genre --
and still one of the best -- was Jerome Kern's Showboat,
which premiered in 1927. Interestingly, Showboat pays
tribute to the black influence on mainstream American music
with a story centered on miscegenation and, as its most
poignant song, the slave lament "Ol' Man River."
Songwriter Irving Berlin (1888-1989) made a
smooth transition from Tin Pan Alley to Broadway. An
immigrant of Russian-Jewish extraction, he wrote some of the
most popular American songs: "God Bless America," "Easter
Parade," "White Christmas," "There's No Business Like Show
Business," and "Cheek to Cheek." Cole Porter (1891-1964)
took the Broadway show song to new heights of sophistication
with his witty lyrics and rousing melodies, combined in such
songs as "Anything Goes," "My Heart Belongs to Daddy,"
"You're the Top," "I Get a Kick Out of You," and "It's
De-Lovely."
Black composers such as Scott Joplin
(1868-1917) and Eubie Blake (1883-1983) drew on their own
heritage to compose songs, ragtime pieces for piano, and, in
Joplin's case, an opera. Joplin was all but forgotten after
his death, but his music made a comeback starting in the
1970s. Blake wrote the music for Shuffle Along, the
first Broadway musical by and about blacks, and continued to
perform well into his 90s. Blues songs, which had evolved
from slaves' work songs, became the rage in New York City
and elsewhere during the 1920s and 1930s; two of the blues'
finest practitioners were Ma Rainey (1886-1939) and Bessie
Smith (c.1898-1937).
JAZZ
W.C. Handy's "St. Louis Blues" is one of the
most frequently recorded songs written in the 20th century.
Of all those recordings, one stands out: Bessie Smith's 1925
version, with Louis Armstrong (1900-1971) accompanying her
on the cornet -- a collaboration of three great figures
(composer, singer, instrumentalist) in a new kind of music
called jazz. Though the meaning of "jazz" is obscure,
originally the term almost certainly had to do with sex. The
music, which originated in New Orleans early in the 20th
century, brought together elements from ragtime, slave
songs, and brass bands. One of the distinguishing elements
of jazz was its fluidity: in live performances, the
musicians would almost never play a song the same way twice
but would improvise variations on its notes and words.
Blessed with composers and performers of
genius -- Jelly Roll Morton (1885-1941) and Duke Ellington
(1899-1974), Louis Armstrong and Benny Goodman (1909-1986)
and Bix Beiderbecke (1903-1931), Billie Holiday (1915-1959),
and Ella Fitzgerald (1918-1996) -- jazz was the reigning
popular American music from the 1920s through the 1940s. In
the 1930s and 1940s the most popular form of jazz was
"big-band swing," so called after large ensembles conducted
by the likes of Glenn Miller (1909-1944) and William "Count"
Basie (1904-1984). In the late 1940s a new, more cerebral
form of mostly instrumental jazz, called be-bop, began to
attract audiences. Its practitioners included trumpeter
Dizzy Gillespie (1917-1993) and saxophonist Charlie Parker
(1920-1955). Trumpeter Miles Davis (1926-1991) experimented
with a wide range of musical influences, including classical
music, which he incorporated into such compositions as
"Sketches from Spain."
ROCK AND ROLL AND COUNTRY
By the early 1950s, however, jazz had lost
some of its appeal to a mass audience. A new form of pop
music, rock and roll, evolved from a black style known as
rhythm and blues: songs with strong beats and often risqué
lyrics. Though written by and for blacks, rhythm and blues
also appealed to white teenagers, for whom listening to it
over black-oriented radio stations late at night became a
secret pleasure. To make the new music more acceptable to a
mainstream audience, white performers and arrangers began to
"cover" rhythm and blues songs -- singing them with the beat
toned down and the lyrics cleaned up. A typical example is "Ain't
That a Shame," a 1955 hit in a rock version by its black
composer, Antoine "Fats" Domino, but an even bigger hit as a
ballad-like cover by a white performer, Pat Boone.
Shrewd record producers of the time realized
that a magnetic white man who could sing with the energy of
a black man would have enormous appeal. Just such a figure
appeared in the person of Elvis Presley (1935-1977), who had
grown up poor in the South. Besides an emotional singing
voice, Presley had sultry good looks and a way of shaking
his hips that struck adults as obscene but teenagers as
natural to rock and roll. At first, Presley, too, covered
black singers: One of his first big hits was "Hound Dog,"
which had been sung by blues artist Big Mama Thornton. Soon,
however, Presley was singing original material, supplied by
a new breed of rock-and-roll songwriters.
A few years after its debut, rock and roll
was well on its way to becoming the American form of pop
music, especially among the young. It spread quickly to
Great Britain, where the Beatles and the Rolling Stones got
their starts in the early 1960s. In the meantime, however, a
challenge to rock had appeared in the form of folk music,
based largely on ballads brought over from Scotland,
England, and Ireland and preserved in such enclaves as the
mountains of North Carolina and West Virginia. Often
accompanying themselves on acoustic guitar or banjo, such
performers as the Weavers, Joan Baez, Judy Collins, and
Peter, Paul, and Mary offered a low-tech alternative to rock
and roll.
Bob Dylan (1941- ) extended the reach of
folk music by writing striking new songs that addressed
contemporary social problems, especially the denial of civil
rights to black Americans. The division between the two
camps -- rock enthusiasts and folk purists -- came to a head
when Dylan was booed for "going electric" (accompanying
himself on electric guitar) at the 1965 Newport Folk
Festival. Far from being deterred, Dylan led virtually the
entire folk movement into a blend of rock and folk.
This merger was a watershed event, setting a
pattern that holds true to this day. Rock remains the
prevalent pop music of America -- and much of the rest of
the world -- largely because it can assimilate almost any
other kind of music, along with new varieties of outlandish
showmanship, into its strong rhythmical framework. Whenever
rock shows signs of creative exhaustion, it seems to get a
transfusion, often from African Americans, as happened in
the 1980s with the rise of rap: rhyming, often rude lyrics
set to minimalist tunes.
Like folk, country music descends from the
songs brought to the United States from England, Scotland,
and Ireland. The original form of country music, called
"old-time" and played by string bands (typically made up of
fiddle, banjo, guitar, and base fiddle), can still be heard
at festivals held each year in Virginia, North Carolina, and
other southern states.
Modern country music -- original songs about
contemporary concerns -- developed in the 1920s, roughly
coinciding with a mass migration of rural people to big
cities in search of work. Country music tends to have a
melancholy sound, and many classic songs are about loss or
separation -- lost homes, parents left behind, lost loves.
Like many other forms of American pop music, country lends
itself easily to a rock-and-roll beat, and country rock has
been yet another successful American merger. Overall,
country is second only to rock in popularity, and country
singer Garth Brooks (1962- ) has sold more albums than any
other single artist in American musical history -- including
Elvis Presley and Michael Jackson.
CRITIQUE
Some countries resent the American cultural
juggernaut. The French periodically campaign to rid their
language of invading English terms, and the Canadians have
placed limits on American publications in Canada. Many
Americans, too, complain about the media's tendency to pitch
programs toward the lowest common denominator.
And yet the common denominator need not be a
low one, and the American knack for making entertainment
that appeals to virtually all of humanity is no small gift.
In his book The Hollywood Eye, writer and producer
Jon Boorstin defends the movies' orientation to mass-market
tastes in terms that can be applied to other branches of
American pop culture: "In their simple-minded, greedy,
democratic way Hollywood filmmakers know deep in their gut
that they can have it both ways -- they can make a film they
are terrifically proud of that masses of people will want to
see, too. That means tuning out their more rarefied
sensibilities and using that part of themselves they share
with their parents and their siblings, with Wall Street
lawyers and small-town Rotarians and waiters and engineering
students, with cops and pacifists and the guys at the car
wash and perhaps even second graders and junkies and
bigots;...the common human currency of joy and sorrow and
anger and excitement and loss and pain and love."
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